There are also similar apps for trying on clothes and accessories as well as cosmetics products. Here is how it works: you point the device’s camera to the foot and the technology puts a 3D model of a sneaker on it. For example, Gucci introduced a mobile app that allows users to virtually try on any pair of sneakers that are available for ordering. One of the most interesting and involving ways of utilizing AR in retail is trying on the goods. Here are some of the use cases in the retail industry. This technology implies the overlaying of digital objects onto the surrounding reality and is performed with the help of various devices like smartphones or tablets. Let us begin with the ways augmented reality is utilized. In this blog post, we will see what opportunities AR/VR offers to the retail companies and their customers. In the upcoming 2020, the retail industry is expected to spend $1,5 billion on the AR/VR technologies, and it is the largest sum across all the industries. Being mostly associated with gaming and entertainment, the VR/AR technologies can be much more valuable for other industries like healthcare, education, or e-commerce.
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